Opinion · US · Sep 17, 2025

76% of Americans say it is extremely or very important to be able to tell if pictures, video, and text were made by AI

76%

of Americans say it is extremely or very important to be able to tell if pictures, video, and text were made by AI

Pew tied that preference to a broader desire for more control over how AI is used.

“Related to Americans’ desire for more control over AI’s use, most Americans (76%) say it’s extremely or very important to be able to tell if pictures, videos and text were made by AI or people.”